Clik here to view.
New presentation on slide share: 3 reasons to embrace negative customer feedback
Inspired by Mark Schaefer’s podcast episode number 41 (get it here), I decided to convert one of my blogposts into a slide share presentation, to increase its reach. The original blogpost is here. And...
View ArticleClik here to view.
What stops customers complaining to you
If customer complaints are part and parcel of doing business (and, even, are beneficial for you), then you really want to make sure that an unhappy customer will complain directly to you, instead of...
View ArticleSlides from “Coping with chatbot service failure” talk
Here are the slides from my (online) talk at BML Munjal University, earlier this month. This talk draws on my work on identifying how artificial intelligence can destroy business value, and...
View ArticleAI in Marketing – slide set from introductory workshop
About a year ago, I delivered an introductory workshop to students of the MSc AI Strategy, about the role of Artificial Intelligence in Marketing. Recently, a colleague (from a different field) was...
View Article
